Why doesn't Disco Rodeo have a website? Because they can pack the place without bothering to let the gringos know that El Tri is in town. I hear...I hear, they played there last night.
I really should listen to the radio more often. Mexican acts promote through three main means: Hispanic media (Que Pasa newspaper, La Ley 96.9 FM), physical postering at tiendas, and word of mouth. Zero web presence. Perhaps I need to increase my word of mouth presence; get a stringer on the street who, for a nominal subscription fee, would keep Onda Carolina up to date. This is one information gap Lisa and I intended to bridge, or at least make inroads, when we started the blog. But it takes time to chase down information at tiendas every week.
It would be nice to somehow make more connections between the two entertainment economies, the Hispanic word-of-mouth market, and the "mainstream" one where the threshold of expectation is that there will at least be an internet presence, maybe even a Facebook page. Mainstream promoters are often interested in breaking into this market, but it's a communications gap as well as, often, a cultural one.
Easier said than done. Still, this is a good reminder to keep trying harder.